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BRAND IDENTITY

Street Team Cycling

BRAND IDENTITY

Street Team Cycling

PREFACE

Building a brand image from scratch.

PREFACE

Building a brand image from scratch.

The Challenge

Street Team Cycling is a subscription box company based out of Salt Lake City, UT. Each month, Street Team Cycling sends out a “Cycling Care Package” that contains cycling equipment for cyclists all over North America. Monthly products, and services mean monthly content, and with monthly content comes unique challenges. With a new campaign every month, we had the task of creating content for ads, the website, and social media.

Our Approach

With just under a week to create a successful campaign every month, we worked on creating themed content road maps. The only information we had was a rough theme of the next package that was going out. Using what little information we had, we were able to create stunning and effective ad campaigns based off of the subscriptions service itself, rather than the specific items going within each package.

Tri Tool tightening bicycle seat post
Products for Street Team Cycling August
Chain Degreaser being applied to bike chain
Street Team Cycling Hero page design
Street Team Cycling Holiday special page design
Products for Street Team Cycling August
Tri Tool tightening bicycle seat post bolt
Chain Degreaser being applied to bike chain
Street Team Cycling Holiday special page design
Street Team Cycling Hero page design

PROJECT DETAILS

Strategy

Brand Identity
Strategic Marketing

Design

Product Photography
Package Design

Client

Street Team Cycling

Artists

Coleman Milligan
Jacob Froese

Street Team Cycling Black Long Sleeve shirt
Closed Marque Cycling dry bag
Top down view of holiday shipment for Street Team Cycling
Products for Street Team Cycling
Black Street Team Cycling shirt
Top down view of holiday shipment for Street Team Cycling
Closed Marque Cycling dry bag
Products for Street Team Cycling