SONIQ // Branding Mission // TwentyThree.Five

ARCHIVES PROTOCOL REQUESTED // PERMISSION: GRANTED

MISSION LOG :: SONIQ V1.0

Branding for SONIQ — A comprehensive BPO focused on transforming your business with elevated customer service.

MISSION FOCUS

Branding

DELIVERABLES

Brand Guidelines Book

LAUNCH CREW

Coleman Milligan

BRAND IN USE

The bold colors and strong contrast allow the marketing materials to stand out without over complicating or overcrowding the space. We opted to use only 3 of the 4 brand colors at any given time.

BRAND IDENTITY

We designed the SONIQ brand to be simple and evocative. By utilizing the negative space in the 'Q,' we created a speech bubble, a visual element commonly associated with contact centers. This clean and purposeful design approach extends to the sub-brands: SONIQCX and SONIQAI. A subtle yet intentional distinction is made between the two; SONIQCX is always displayed on a light-colored background, while SONIQAI is presented on a dark-colored background. This contrast helps differentiate the sub-brands while maintaining a cohesive identity for SONIQ as a whole.

#61ABBC
SONIQ Blue

#4B88A2
Super Blue

#0C0C0C
Night

#F8F9FA
Seasalt

SONIQ Logo V3
SONIQ Brand Mark V1
start a mission

Ready To Launch?

START A MISSION