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Graphic Design

Our Graphic Design Services

Why it matters

Take a second and think about brands like Apple, Facebook, Target, and Coca-Cola. Can you picture their logo? What about their colors? How about their websites, apps, coupons, ads, and packaging? Chances are you can remember an example of each of those visual elements for each of those businesses. So why is it so easy for us to think of examples for these businesses? The answer is simple, these businesses have done an amazing job on their branding, particularly in the visual space. Every example we had you think of is graphic design in some form or another. The design of the Apple logo and amazing packaging, the color red used by Target, the frustrating app design of Facebook, and the cursive font and red can used by Coca-Cola. Whether you recognize it or not, almost every visual aspect of your business involves some level of graphic design. Creating a cohesive brand across all mediums is the first, and easiest, way to transform your business from a living room startup to a recognizable brand in your industry.

Our process

Take a second and think about brands like Apple, Facebook, Target, and Coca-Cola. Can you picture their logo? What about their colors? How about their websites, apps, coupons, ads, and packaging? Chances are you can remember an example of each of those visual elements for each of those businesses. So why is it so easy for us to think of examples for these businesses? The answer is simple, these businesses have done an amazing job on their branding, particularly in the visual space. Every example we had you think of is graphic design in some form or another. The design of the Apple logo and amazing packaging, the color red used by Target, the frustrating app design of Facebook, and the cursive font and red can used by Coca-Cola. Whether you recognize it or not, almost every visual aspect of your business involves some level of graphic design. Creating a cohesive brand across all mediums is the first, and easiest, way to transform your business from a living room startup to a recognizable brand in your industry.

Before we begin any graphic design project we determine if you have an existing brand guidelines. Brand guidelines help us understand the visual “rules” of your brand and predict how and where the design will be used.

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Logo Design

A beautiful logo is a great starting point for your brand. Without it, existing and potential customers won’t be able to find you or worse, forget about you. A great logo has to balance the injection of creativity with the industry norms and trends, and an understanding of where you want your brand to be positioned. Without this balance your logo might tell a completely different story than your brand as a whole, leaving your customers confused.

We dedicate a huge chunk of time in the logo design process to understand you, your brand, your product, and your goals. This allows us to help change the way a brand interacts with customers and provide better value to compete more effectively.

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Branding & Identity

Branding and identity are some of, if not the most important elements to creating or growing your brand. Although graphic design is not the only thing that contributes to your brand and identity, it can play a massive role in setting yourself apart from the competition and growing your business. Creating a powerful, recognizable, and cohesive brand can be more important than your product or service itself. You read that correctly and we mean it. Your product does not have to be special or different if you create a powerful brand around it. Look at SUPREME, their products are arguably some of the most sought after and recognizable products in the $185 billion streetwear industry. What’s even crazier is that many of their early products were nothing more than a cheap white t-shirt with a logo slapped on the front. The value of their products is not in the material itself, it’s the brand.

We know that SUPREME is an extreme example of brand>product value but the core principle translates to any business. We focus on creating brands that are consistent, responsive, modern, and scalable. We do this by looking at your business as a whole and discovering what your true value is to potential customers. From there it’s all about designing your brand in a way that will attract new customers and separate your from the competition.

Content Creation & Planning

Content for your business comes in many forms ranging from graphics to videos. We’ve got eyes all over that help us understand what’s happening in the digital and physical landscape of marketing. We leverage our knowledge of the marketing landscape to help you create contagious content and connect with your customers. This can range from social media posts or billboards, to mascot creation and implementation. We specialize in creating a clear, consistent content creation roadmap to maximize your impression on customers.

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Printed Goods

As the world continues to shift into a “digital first” view, many times the physical aspects of business get left behind. Physical menus, business cards, brochures, and packaging are just a few examples of physical goods that if not designed well, could lead to a customer losing interest or moving on to your competitors. If your design for any of these falls behind the digital brand, you’ve created a divide in the customers journey which could mean the loss of a sale.

When looking at these printed goods we take extra care to ensure they are in-line with the generally more prioritized digital brand. This helps create the cohesive brand you need on the digital and physical fronts.

Design Elements

Maybe you already have a great logo and a powerful brand but you feel like something is missing. If you’re feeling this way chances are there is something very small and seemingly insignificant that is subconsciously throwing you off. This can happen on your website, social media, packaging, or even something as small as a business card. Something like a poorly designed icon can leave you unsatisfied with the “finished” project. We can take these small design elements throughout your brand and change them up until your 100% happy with how everything looks and feels.

Why TwentyThree.Five?

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Happy clients and counting.
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Flexible & customizable services.
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Years of combined experience.
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