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BRAND IDENTITY

Marque Cycling

PREFACE

Standing out in a competitive market.

The Challenge

Marque Cycling is a small bicycle company based out of Southern California. Marque Cycling’s product line includes high quality handlebar tape for road bikes, useful bike tools, various bike accessories, and much more. Although Marque offers top of the line equipment and accessories, cycling is one of the most competitive markets in the world. With this in mind, we had to fight an uphill battle against more well known and established cycling brands that dominate the market.

Our Approach

Knowing we had entered into a battle with cutthroat competition, we spent hours researching other brands photography and video styles. Finding companies that were bigger than Marque Cycling, but not quite an industry leader turned out to be a gold mine. Taking inspiration from this research enabled us to create phenomenal photography and video results that disrupted the norm established by more well known brands.

PROJECT DETAILS

Strategy

Brand Identity

Design

Product Photography
Commercial

Client

Marque Cycling

Artists

Coleman Milligan
Jacob Froese