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BRAND REFRESH

Lesly Law

BRAND REFRESH

Lesly Law

PREFACE

A personal take on professional law.

PREFACE

A personal take on professional law.

The Challenge

Lesly Law is a law office in New Jersey run by none other than Lesly R. Devereaux. She is an expert in estate planning and marital law which is very convenient to her other business, an ordained minister. While planning out this project with Lesly we noticed a lot of similarities in the needs and wants of our other client, OurDivorce. Using the knowledge we gained from that project we were able to mitigate the strictness and stress of working with a lawyer. At the end of the day, Lesly is here to help you get started with your new life, not scare you into a settlement deal. We needed to find a way to make sure her prospective and current clients felt comfortable.

Our Approach

Knowing lawyers and legal professionals are inherently scary for most people, we worked with Lesly to find soothing and calm colors like soft yellows, soft pinks, soft purples, and more rather than stark reds and deep blacks. Alongside colors that convey comfort and trust we designed patterns that not only keep things relaxed and fun but also represent Lesly’s personality - relaxed, quirky, funny. After combining everything together we were left with a comprehensive brand guidelines deck that can be shared with other agencies, creatives, and partners in order to keep Lesly Law on brand at all times.

PROJECT DETAILS

Strategy

Brand Refresh

Design

Graphic Design

Client

Lesly Law

Artists

Coleman Milligan
Jake Froese

PROJECT DETAILS

Strategy

Brand Refresh

Client

Lesly Law

Design

Graphic Design

Artists

Coleman Milligan
Jake Froese