Lesly Law // Branding Mission // TwentyThree.Five

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MISSION LOG :: LESLY LAW V1.0

Branding for Lesly Law — An estate and family law firm from New York.

MISSION FOCUS

Branding

DELIVERABLES

Brand Guidelines Book

LAUNCH CREW

Coleman Milligan

Jake Froese

Brand Direction

We created a pattern and color heavy brand identity that speaks to the luxury family law clients of New York City.

Glass Nameplate

COLORS & Typography

We used soft cools and warms to replicate the feeling of deep purple and gold commonly associated with prestige or wealth. These colors combined with the simplicity of the logo and typography create a mature looking brand.

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PATTERNS

We created intense patterns and textures that when paired with the brand colors create eye catching designs across different mediums.

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