Over the past decade the relationship between SEO and social media has grown increasingly close. Back in 2013, Vine was at its prime and Instagram was just purchased by Facebook (Meta)–SEO hadn’t quite made its mark on social media just yet, but every year it becomes more and more important. This is because both SEO and social media are focused on driving traffic to a business and increasing its visibility online. In order to understand how SEO and social media are becoming more connected, it’s important to first understand what each of these terms mean.
SEO, or Search Engine Optimization, is the practice of optimizing a website in order to rank higher in search engine results pages (SERPs). This is done through a variety of techniques, such as keyword research, on-page optimization, and link building. The goal of SEO is to make a website more attractive to search engines, which will in turn lead to more organic traffic and higher search engine rankings. Similarly, social media platforms such as Instagram and TikTok use a mix of the same techniques to make accounts more attractive to the platform’s algorithm.
Social media, on the other hand, is a platform for individuals or businesses to connect with their audience and share content. This can be done through a variety of platforms, such as Facebook, TikTok, Instagram, and LinkedIn. While some direct sales may result from our efforts, the main goal of your business’ social media is to increase brand awareness and engagement–and ultimately drive traffic to your website. Don’t confuse social media with direct sales, your marketing efforts should be diverse and include multiple channels working together with social media.
So, how are SEO and social media becoming more connected?
One way is through the use of social media for link building. In the past, link building was primarily focused on getting other websites to link back to a website. However, with the rise of social media, it’s now possible to build links through social media channels as well. This can be done through the use of social media influencers, who have a large following and can promote a website or its content to their audience. Additionally, a form of social media SEO has been created through each platform’s algorithm. The algorithm looks for keywords, hashtags, content quality, content length, and much more to determine how visible your account will be. Working this “SEO” is essential to successful social media accounts for your business. TwentyThree.Five has a dedicated team of social media specialists who know the ins-and-outs of social media and keep up to date with the endless updates and trends so you can spend your time running your business instead of running your social media astray.
Another way SEO and social media are becoming more connected is through social media’s use for keyword research. In the past, keyword research was mainly done through tools such as Google’s Keyword Planner, however, with the rise of social media, it’s now possible to get an understanding of what people are discussing and the keywords they are using through social media listening tools. These tools allow SEO professionals to gain insight into what people are searching for and how they use language online. This information can be extremely valuable as it can help them optimize their content and website for the keywords that are most relevant to their audience. Additionally, by understanding the conversations and keywords that are trending on social media, SEO professionals can also make informed decisions about the topics and themes they should be focusing on in their content strategy. This can help them stay ahead of the curve and ensure that their SEO efforts are more effective in reaching their target audience.
In addition to social media being used for link building and keyword research, it’s also becoming increasingly important for SEO in terms of content marketing. In the past, content marketing’s focus was on creating high-quality content and then promoting it through various channels to drive traffic and engagement. With the proliferation of social media, it’s now possible to directly promote content through social media channels, which can be a powerful way to increase visibility, drive traffic to a website, and ultimately increase SEO. By using social media to share and promote content, businesses can reach a larger audience, increase engagement, and ultimately drive more traffic to their website, which can help boost their search engine rankings. Additionally, social media also allows businesses to build relationships with their audience and engage with them in real-time, which can help to increase trust and credibility, which are important for SEO. Social media, therefore, is a vital tool for businesses looking to increase their visibility and drive more traffic to their website through content marketing.
Today, SEO and social media are becoming more connected through the use of social signals. Social signals refer to indicators that a piece of content is being shared and engaged with on social media. Search engines have started to pay more attention to social signals, and it’s believed that they can have a positive impact on search engine rankings. This means that if a piece of content is being shared and engaged with on social media, it is more likely to rank higher in search results. Social signals can include metrics such as shares, likes, comments, and views on a piece of content. These signals are important because they show search engines that the content is relevant, useful, and valuable to users, which can improve its chances of ranking higher in search results. Additionally, social signals can also help to increase visibility and drive more traffic to a website, which can also help boost search engine rankings. Therefore, it’s important for businesses to focus on creating engaging and shareable content that can generate social signals, in order to improve their search engine rankings and increase their online visibility.
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It’s clear that SEO and social media are becoming more closely intertwined. Both are centered around the goal of driving traffic to a website and boosting its visibility online. By utilizing social media for link building, keyword research, content marketing, and social signals, businesses can now seamlessly combine the power of both SEO and social media to achieve greater results. Social media can be used as a powerful tool to increase visibility, drive traffic to a website, and ultimately improve search engine rankings. By combining the strategies of SEO and social media, businesses can reach a larger audience, increase engagement, and ultimately drive more traffic to their website, which can help boost their search engine rankings and increase their online visibility. By understanding the connections between SEO and social media and utilizing the best practices of both, businesses can achieve greater results and stay ahead of the curve in the ever-evolving digital landscape. Schedule a call with our team today to get your mission launched!