preloader

BRAND LAUNCH

Gallo Loco

BRAND LAUNCH

Gallo Loco

PREFACE

A New Beginning.

PREFACE

A New Beginning.

The Challenge

Gallo Loco is a delicious and authentic restaurant opened by the Tello family in Utah. This is the third family restaurant in Utah accompanied by El Gallo Loco - Taqueria, and El Gallo Loco Sandy. Although all three restaurants are named almost identically, they are each very different experiences that let you explore authentic Hispanic foods. With the convenient naming convention comes the problem of making each unique restaurant… unique. It was our job to distinguish the news restaurant - Gallo Loco - from its sister restaurants.

Our Approach

Gallo Loco has a unique menu and an inviting atmosphere that was ready to be shown off to possible customers. We started by creating a social media presence on Instagram, Facebook, and TikTok to show off the amazing food and dining experience. At the same time we overhauled the brand image and redesigned the menus and other printables to resonate more deeply with our target audience. With a consistent brand image flowing between all platforms and printables we began planning a massive event with the local foodies that are abundant throughout Salt Lake City. After a successful event, we are on to even more growth with our favorite Utah family.

PROJECT DETAILS

PROJECT DETAILS

Strategy

Brand Launch

Client

Gallo Loco

Design

Social Media
Photography
Event Planning
Graphic Design

Artists

Coleman Milligan
Jacob Froese
Kenna Ryan
Em Furukawa

Strategy

Brand Launch

Design

Social Media
Photography
Event Planning
Graphic Design

Client

Gallo Loco

Artists

Coleman Milligan
Jacob Froese
Kenna Ryan
Em Furukawa

ELEMENTS

Modern visuals.

Updated menus for authentic food.

Unlike Gallo Loco’s sister restaurants, the food is very customizable. Instead of choosing an item off the menu, you build your meal step by step until you’ve got exactly what you want. With over 3,000 unique meal combinations, we had to simplify the process.

Scalable brand elements for screen & print.

This restaurant has a very different target audience when compared to its sister restaurants. The difference in menu options and very different atmosphere called for a slightly modernized version of the branding.

Before

After

SOCIAL MEDIA

A complete overhaul.

Updating the brand image.

As the opening date for the all new Gallo Loco restaurant approached, the Tello family decided they were ready to jump into social media. Previous attempts at running the social media accounts for the restaurant(s) were unsuccessful due to the amount of time social media takes to manage. Luckily we have a skilled team that has been able to completely transform the look and feel of Gallo Loco’s online presence which made it possible to host an amazing Taco Tuesday event.

PLANNING

An event for the books.

Taco Tuesday!

On Tuesday July 27, 2021 Gallo Loco held their first Taco Tuesday event boasting an incredible deal of $5 for 3 amazing Al Pastor tacos and a Jarritos float. We worked closely with the Tello family to ensure this event was a success. Using the newly reorganized Gallo Loco social media accounts we were able to get influencers and foodies from all over the state to attend this event along with their families and friends. This event was a huge success with over 80 people attending in just a short dinner window. This event continues to bring in customers every Tuesday. If you are interested in going, let them know we sent you 🙂