Frontline Connect // Branding & Web Design Mission // TwentyThree.Five

ARCHIVES PROTOCOL REQUESTED // PERMISSION: GRANTED

MISSION LOG :: frontline connect V1.0

Branding & Web Design for Frontline Connect — A process harmony and agent efficiency product from Frontline Group.

MISSION FOCUS

Branding

Web Design

DELIVERABLES

Brand Guidelines Book

Website Launch

LAUNCH CREW

Coleman Milligan

Em Furukawa

DESIGN DIRECTION

The primary goal in designing Frontline Connect's visual identity is to integrate it seamlessly with the Frontline Group, ensuring a strong connection between the two. Simultaneously, it's crucial to establish an independent identity for Frontline Connect, distinct from Frontline Group, to effectively compete in the software industry landscape.

Patterns_Mug_V2
Notepad Mokcup
Bag Mockup
Paper Mockup

Web Design

A clean, modern, and informative web experience that ties directly back to the parent company.

Product Page Graphics_Define Processes
Product Page Graphics_Assign Users
Product Page Graphics_Start Accepting Calls

COLORS & LOGOS

The simple color palette, inspired by the parent company, fosters a clear link. The logo, resembling a happy face, symbolizes the dedication to excellent customer service. This blend ensures the brand is distinct yet connected, promoting a positive image.

#6E44FF

#B892FF

#161616

#F6F6F6

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Brand Icons-05
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