Commerce Catalyst entered the project with a strong core logo, and the branding for its flagship event, Catalyst 25, was also well executed. However, the two existed as separate systems, lacking cohesion, organization, and a clear design hierarchy. By refining the core logo, unifying the strongest elements of both Commerce Catalyst and Catalyst 25, and developing a new suite of branded assets, we created a single, scalable brand identity that feels cohesive and immediately resonates with the Utah community.
