In today’s rapidly changing business landscape, it’s more important than ever to choose the right marketing agency to help promote your brand. If your inbox looks anything like ours, it’s sure to be full of messages from huge online services and big national brands that offer websites, SEO, and other marketing services. Problem is, all of these companies offer what looks like the same cookie-cutter services! A local marketing agency that can provide a personalized approach that is tailored to your specific needs is worth hunting for. With a strong professional network within our local business community and expertise in local marketing strategies, TwentyThree.Five can be a cost-effective solution that delivers these results. Here are 7 reasons why working with a local marketing agency like TwentyThree.Five is a great option for your business:
#1: Personalized Approach
One of the biggest advantages of working with a local marketing agency is the personalized approach they can provide. Unlike larger, national marketing agencies, a local marketing agency has a better understanding of the local market and can tailor its marketing strategies to meet the specific needs of your business. Our client, Hellz Hole Coffee House, came to us with a challenge: create a brand that stands out in an already saturated industry. We knew we had to create something that would get the attention of the locals in order to drive traffic from the tourists. Ivins Utah, where the shop is located, has a well known attraction called Hell’s Canyon Trail. This trail inspired the name for the shop: Hellz Hole Coffee House. With the shop location’s proximity to the trail and the outdoor culture of southern Utah, we set off to create a brand that attracted outdoor enthusiasts as they headed to the mouth of the canyon. We used satellite maps to take important characteristics from the canyon to create an unmistakable connection between the coffeehouse and the trail. We also used images of the Ivins landscape, plant life, and wildlife, to create a color palette that screamed southern Utah. A local marketing agency will take time to get to know your business, its goals, and the target audience you want to reach like this; a national agency will not. This information is used to create a marketing plan that is customized to your needs and designed to deliver results. Whether you need help with branding, advertising, or digital marketing, a local marketing agency can provide a tailored approach that takes into account the unique challenges and opportunities of the local market. This level of personalization can make a big difference in the success of your marketing campaigns.
#2: Strong Network
Another advantage of working with a local marketing agency is the strong network they have within the local business community. Local marketing agencies often have established relationships with local media outlets, trade organizations, and community groups, and can help you leverage these relationships to promote your brand. This type of local networking can be invaluable for businesses looking to reach new customers and expand their reach within their community. In 2023 we see the ever-growing power of social media, especially on platforms like TikTok. The social media marketing industry is seeing a shift into influencer marketing with great success; everyone from Samsung to your local plumber is growing with this style of marketing. Our team at TwentyThree.Five is equipped to connect your company with influencers and facilitate campaigns. By choosing a local marketing agency, you are not only investing in your own business success, but you are also contributing to the overall economic development of your area. This type of community involvement can help build your reputation as a responsible business and can create a positive image for your brand.
#3: Flexible Approach
One of the benefits of working with a local marketing agency is its ability to quickly adjust to changes in the market. Local marketing agencies are often more nimble and better equipped to respond to changes in consumer behavior, market trends, and technological advancements. This level of flexibility can be critical for businesses looking to stay ahead of the competition and remain relevant in an ever-changing market. One way agencies like TwentyThree.Five creates a flexible experience for our clients is by offering custom packages. Last year, our client JR Law was looking for creative ways to lower the customer acquisition costs (CAC) they experienced. We know from our experience working with other local law and divorce companies that cost-per-click (CPC) ads and billboards were not only incredibly expensive, but are also very saturated. Rather than following suit with every other law firm, we decided to build a custom online presence through TikTok and expand JR Law’s current presence on Instagram. In the first 6 months we created hundreds of videos and other content offering tips and answers to common questions. Unsurprisingly, Utahan’s going through a family law dispute began pouring into their comment section looking for help. At the time of writing this JR Law Group is approaching 10K followers on TikTok and has many viral videos. The success we garnered drove traffic from the social channels into leads on the website.
In addition to outside factors that change your marketing strategy, local agencies are equipped to adjust the strategy based on internal factors. Whether you need to ramp up your marketing efforts during peak season or scale back during slower periods, our non-cookie-cutter approach can provide the flexibility and responsiveness you need to achieve your marketing goals.
#4: Cost Effective
One of the most common and appealing benefits of working with a local agency is the cost-effectiveness it offers compared to larger, more national companies. Locals like TwentyThree.Five typically have lower overhead costs and can pass on the savings to our clients. This means that businesses can get the marketing support they need at a more affordable price. Working with a local marketing agency can also provide more bang for your buck. With a focus on local marketing strategies and a deep understanding of the local market, local marketing agencies can help you achieve your marketing goals more efficiently. This can lead to a more cost-effective solution and a higher return on investment for your marketing efforts.
In addition, small local agencies are often more flexible in their pricing models, allowing you to choose the marketing services that are right for your growing business and your budget rather than giving you a cookie-cutter solution.
#5: Better Communication
While larger, national marketing agencies may have a broader range of services and company resources, they often focus more on clients who are willing to spend large amounts of money on their marketing efforts. As a result, these agencies may not spend as much time or resources on smaller clients, pushing them to the wayside. This can lead to less personalized service, longer wait times, and less effective marketing strategies.
On the other hand, local marketing agencies are often more focused on providing personalized service and building long-term relationships with their clients. With a smaller client base, local marketing agencies can provide more hands-on support and take the time to understand the unique needs and goals of each client. The side effect of this is local marketing agencies are often more responsive. This means that businesses can get the support and guidance they need in a timely manner, without the frustration of dealing with automated systems or long wait times.
#6: Community Involvement
Local marketing agencies often participate in local events, organizations, and initiatives, allowing them to build strong relationships with local businesses and other community members. Working with a local marketing agency can also help businesses to establish a stronger connection with their local community. By promoting local products and services, businesses can tap into the power of community pride and help to build a loyal customer base.
Outside of in person benefits, local marketing agencies often contribute to the branding and SEO efforts of their clients, helping them to build a strong online presence and reach new customers. By creating targeted, localized content, local marketing agencies can help businesses to improve their search engine rankings and reach their target audience more effectively. This can lead to increased online visibility and higher conversion rates, helping businesses to grow and succeed.
In contrast, larger national marketing agencies may only showcase their largest and most well-known clients, and may not provide the same level of attention and support to smaller clients. This can result in a lack of personalized service, and may not provide the same results for local businesses.
#7: The Personal Touch
And finally, one of the more unique benefits of working with a local marketing agency is the personal touch they bring to their work. With a smaller client base, local marketing agencies have the time and resources to get to know each of their clients on a personal level. This allows them to understand the unique needs, goals, and challenges of each business, and to create marketing strategies that are tailored specifically to each client.
Working with a local marketing agency can also provide a more relaxed and informal working environment, as opposed to the more formal and structured atmosphere that is often associated with larger marketing agencies. This can help to build trust and foster a positive working relationship between the marketing agency and the business.
Work with us
At TwentyThree.Five, we believe that working with a local marketing agency is the best way to achieve your marketing goals and grow your business. With our expertise in digital marketing, creative services, and community involvement, we can help you to reach new customers, build your brand, and succeed in today’s competitive marketplace. With our expertise and commitment to providing personalized service, TwentyThree.Five is the perfect marketing partner for businesses of all sizes. If you’re ready to start a project and take your marketing efforts to the next level, contact us today. We look forward to helping you achieve your marketing goals and grow your business!