GRAPHIC DESIGN
3 Wise Vegans
GRAPHIC DESIGN
3 Wise Vegans














PROCESS
Paving the way for sustainable eating in Utah.
PROCESS
Paving the way for sustainable eating in Utah.
The Challenge
3 Wise Vegans is paving the way for sustainable and ethical food to be an option for every household in Utah County. As we know, starting a business during a global pandemic is already a challenge, but so is getting meat eaters to look at alternative options. We needed to find a way to entice existing vegans and meat eaters alike into the new café using nothing more than a logo.
Our Approach
Thanks to the 3 Wise Vegans team for coming up with a brilliant play on words for the name of the business, we were able to create multiple variations of a logo that used this theme. In case you haven’t picked it up yet, 3 Wise Vegans is a play on 3 Wise Men #UTAH. With this in mind, we designed a few logos that assisted this play on words.




















PROJECT DETAILS
PROJECT DETAILS
Strategy
Play on words
Client
3 Wise Vegans
Design
Graphic Design
Artists
Coleman Milligan
Jacob Froese
Strategy
Play on words
Design
Graphic Design
Client
3 Wise Vegans
Artists
Coleman Milligan
Jacob Froese